Another major health education program that is currently being evaluated is a avian influenza (Bird Flu) education program. XRI is studying effects of episodic variations (serious and comic) in web-based Avian Influenza (AI) education, more specifically, the influence of fear appeal and humor on comprehension, retention and behavior change. AI, a highly infectious and potentially fatal virus, which can quickly spread by migratory birds traveling from one continent to another, requires a global attention to develop and disseminate preventive education programs.

XRI has tailord educational content to children, who are potentially more vulnerable to the highly pathogenic influenza, and has been testing various types of web-based education programs. The aim is to teach young children prevention methods and help them identify potential threats, associated symptoms and good behavior practices in order to maintain a healthy lifestyle protectng them from AI and all other infectious viruses.